Keypoint Law’s Intellectual Property & Technology team continues to grow, strengthening the firm’s capability to assist clients in protecting and commercialising their most valuable business assets – their ideas, technology and brand.
With the joining of Trade Marks Attorney Joanne Grant, the team’s expertise now extends to the full spectrum of trade mark protection and management. Joanne brings extensive experience advising businesses on brand strategy, registration and enforcement, both in Australia and internationally.
Comprehensive brand protection and management
Trade marks play a critical role in defining and safeguarding a business’s identity. From start-ups establishing their first brand to established companies expanding into new markets, Keypoint’s team provides practical, strategic advice across the entire trade mark lifecycle, including:
- Brand creation, selection and clearance
- Registration and portfolio management
- Opposition and enforcement proceedings
- Licensing, assignment and commercialisation of trade marks
- Ongoing brand protection and renewal strategies
An integrated approach to commercial protection
The inclusion of trade marks within Keypoint’s IP & Technology practice is a natural extension of the firm’s corporate and commercial offering. This enables clients to access seamless, end-to-end legal support that aligns their intellectual property strategy with their broader business objectives.
Keypoint’s innovative model and technology-driven approach ensure clients receive responsive, commercially focused and cost-effective advice. Our IP & Technology team, now further enhanced by Joanne’s expertise, is well-positioned to help clients protect, manage and maximise the value of their creative and commercial assets.