Joanne is an experienced and commercially minded trade mark attorney with 20 years of experience in trade marks and brand protection, including 15 years at a top-tier law firm. She has acted for luxury and well-known brands across a broad range of industries and provides commercially focused advice on all aspects of brand protection, including trade mark clearance, registration, portfolio management, enforcement, anti-counterfeiting, and brand licensing.
Experienced in managing complex international trade mark portfolios and acting for clients in opposition and infringement matters. Joanne is known for providing practical, strategic advice tailored to each client’s commercial objectives. She is passionate about working with businesses to build, protect, and grow strong brands through proactive brand strategy and long-term planning.
Joanne is registered with the Trans-Tasman IP Attorneys Board, a member of the Intellectual Property Society of Australia and New Zealand and the Institute of Patent and Trade Mark Attorneys.
Joanne is based in Melbourne.